It’s that time of season again, and did you know, you can use it to your advantage for your brand?
In the present, social commerce already shows significant promise and growth potential; according to IBM, social sales increased almost 70% during back-to-school shopping over the summer.
Facebook Gifts and Facebook Collections is making turning the social network into a virtual shopping center. Users have been receptive and optimistic about the attributes. These new additions to Facebook documents the entire shopping process and posts it to the site; and new buttons such as WANT, COLLECT, LIKE and WISHLIST have all been added to the network.
Blogger Errol Apostolopoulos forecasts, “These new features from Facebook will increase interest and use of social marketing apps by brands, and help them engage with their fans and complete holiday sales within the newsfeed itself.” This will allow businesses to advertise on Facebook differently than they already can and this will provide brand visibility for their products just in time for the holiday rush!