A Two-Way Street

Jim Glover, That Branding Guy for Once a Day Marketing™ gets it. Social Media has revolutionized the way businesses communicate with their customers. Television and Newspaper traditionally only allowed for a one-way conversation. However, with the accessibility, the immediacy, and the ability for feedback that the Internet provides, business to business, business to customer, and “people to people” communication is achievable. Business are able to learn the positive and the negative things they are doing right from the consumers mouth based on what they are posting or tweeting on social networks; and from these findings, they are able to adapt, modify and evolve. From a consumers perspective, there is no excuse for a business to not be fully engaged in the feedback they are providing: it is free, it is beneficial, it is important.

Although, my campaign attracts little feed back and conversation, it is imperative that we all learn the advantages that social media provides. I may not be given the opportunity to engage in text conversations over my event, but I do receive likes or the lack there of. And for a beginner, I can do the few followers I have the courtesy of reacting to and repeating the good things I am doing on my social networking sites.

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