This social media campaign aims to appeal to the NBA Commissioner David Stern and the Board of Governors to keep the Kings in Sacramento. They have set up a YouTube channel to allow fans to talk directly to the men in charge and personally ask them not to relocate the Kings. #HereWeStayNBA is also trending on Twitter and the campaign has vowed to post 82 reasons throughout the season as to why the NBA is good for Sacramento and they Kings should stay in the city.
I think this is a good way to run a campaign; engaging with your audience and encouraging them to post their thoughts and feelings on your social media platforms show that your cause cares about how they feel. I think they will gain a lot of traffic this way and they may even be able to save Sacramento and keep the Kings.