The hashtag is a very useful tool on Twitter. Using the hashtag makes words searchable and allows words to trend. This also allows content to become more visible. By searching a hashtag, other posts of Twitter users who have posted using the same hashtag will submerge; this tool makes it easier to see what your audience is saying about your brand or company or event. Using a hashtag for my event, like #theARTSclub, could get my organization trending and create more awareness. The hashtag is a brilliant tool.
October 28, 2012