It is no surprise that studies show social networking users prefer pictures to text. This includes video too; and research shows that “it [has been] the top marketing strategy to invest in for 2012.” Third to Facebook and Twitter, YouTube is still a vital networking tool and a great source for marketers.
“Video is predicted to reach 90% of all web traffic by 2014” (iMediaConnection). This reveals video most certainly influences the way we network. This information supports why a YouTube Channel is necessary and relevant to our social media campaign, and all campaigns for that matter. With 2.8 Million videos being viewed in a single minute, we would be missing out on a lot of traffic and exposure. So get ready, get set, and roll the cameras.