In just a short four years, social media platforms have shifted from the standard Facebook and YouTube channels to many more: Twitter, Tumblr, Pinterest, Square and Instagram outlets. No platform is off limits or forgotten; President Barack Obama and candidate Mitt Romney have kept up their social media presence in hopes to reach younger voters–encourage their vote and keep them informed.
“The more people you talk to, the more likely you are to win,” Zachary Moffat, the digital director for the Romney campaign, told The New York Times. “Social extends and amplifies that.”
It was learned that the “presidential debate was the most tweeted event in political history, [and] both campaigns seem to be keeping tabs on as many social sites as they can.” It goes to show that their efforts to stay involved on the social media front has not gone to waste.
Just how important…
This election has highlighted just how important a social media presence can be for an event or campaign. Although, my campaign is on a much, much smaller scale, it is important to know people are using these platforms and that I can reach them by adopting a presence.